Timberland is an American brand whose name means “land covered with trees,” symbolizing rugged outdoor durability, environmental connection, and quality footwear and apparel. Brand Name and Origins The name Timberland literally translates to “land covered with trees,” reflecting the brand’s focus on outdoor-ready products and natural materials logodesign.org . The company traces its roots to 1952, when Nathan Swartz acquired a stake in the Abington Shoe Company in Massachusetts. By 1973, the Swartz family introduced the iconic waterproof boots and officially adopted the Timberland name, emphasizing durability and outdoor functionality